The Kooples ad storyboard

2nd AD CAMPAIGN

http://www.youtube.com/watch?v=MTGYkkHVuTs

AD CAMPAIGN

The Kooples present "Young Love" a new clothing line for 10 to 16 year olds



http://www.youtube.com/watch?v=gE_r94GD-EU

Childrenswear clothing inspiration

Original The Kooples ad campaign and inspiration for the children range

http://www.youtube.com/watch?v=HrsDY0m44J0&playnext=1&list=PLF6F273A86ADFD4C4

The Kooples - Karima & Daniel‬

‪The Kooples - Celyn & Bjoern‬

The Kooples - Julien & Hanalei

The Kooples - David & Sophie

Concept of new range and ad campaign ideas

I decided to launch a new line for The Kooples. Keeping in mind the values and spirit of the brand and incorporating it for children aged 10 to 16. “Love is Young” is my slogan. The campaign will feature 2 children around the age of 14 to 16, embodying the idea that Love (which is the focal point of the brand) is relevant to any age.

In the same light as the current campaign our ad will emphasis on the element of rock and roll edginess, with a cool soft-rock music at the back. Introducing the couple in the light of a mysterious background featuring them wearing the clothes and talking about how they met and the other half’s beloved qualities, ending with the logo, the 2 youngters name and length of their relationship.

UK Intrusion

Lately, i have seen popping up in the street of London a multitude of black cabs featuring the The Koopls campaign. Here's one that dropped me home, the campaign has been immmensily beneficial to the brand as not only has it increase awareness for the company but it somehow also it becoming  trademark as the ad seems the blend with the image of the black cab reaching to a market who is used to commuting and go around in London this way.
The campaign aslo features on buses in central london.

Following another The Kooples couple

The Kooples - André & Marisca

http://vimeo.com/14741903

French brand The Kooples to open 5th London store

London’s reputation as the destination of choice for international retailers has been re-affirmed today by the announcement that French fashion brand The Kooples will be opening another store in the city next month.

Representing the company’s fifth standalone outlet in the UK’s capital, the new shop at South Molton Street in Mayfair will start serving the public in around four weeks’ time.

It comes after research by real estate firm CB Richard Ellis, published yesterday, revealed that London has retained its position as the most popular retail city in the world but now shares the top spot with Dubai in the United Arab Emirates.

The study of the world’s top 323 retailers indicated that 56 per cent of companies have stores in London - the same number as Dubai.

In comparison, New York, Paris and Hong Kong are home to 44.3, 43.6 and 40.6 per cent of the top retailers respectively.

The Kooples already boasts stores in other exclusive London retail destinations, Kings Road, Carnaby Street and St Christopher’s Place, as well as having concessions in department store Selfridges.

An outlet at Westfield London is due to open shortly as the company increases its presence on British soil.

During the latest contract negotiations King Sturge advised the landlord of the South Molton Street premises, City of London Corporation, while Cushman & Wakefield represented The Kooples.

Louisa Dalgleish, assistant surveyor at King Sturge, said: “The Kooples has taken the London retail market by storm, opening three units at the tail end of last year.

“This has been in tandem with a distinctive marketing campaign on London buses and taxis featuring real-life couples modelling their clothes.”

http://www.retailgazette.co.uk/articles/44213-french-brand-the-kooples-to-open-5th-london-store

The Kooples collaboration with Pete Doherty

http://www.wwd.com/fashion-news/fashion-scoops/peter-doherty-to-design-for-the-kooples-3602588

Peter Doherty to Design For The Kooples

FOR PETE’S SAKE: After jewelry, Peter Doherty is branching out into clothes. The British rocker and former boyfriend of Kate Moss is collaborating with French contemporary brand The Kooples on a mini-collection for men and women due to go on sale in its stores from October. The line will include flannel blazers, Soviet-style coats with fur collars and T-shirts printed with the musician’s own paintings and sketches, all inspired by doomed Byronic heroes, the brand said.

Doherty in December unveiled a jewelry collection designed with London jeweler Hannah Martin and in 2007 worked on a line of T-shirts with British label Gio-Goi. It is not the only venture into music for The Kooples, which recently launched its own record label, The Kooples Records, and is searching for couples who record music together to feature on its debut compilation. The brand, famous for its advertisements featuring real couples in his-and-hers outfits, has enlisted the help of French punk legend Patrick Eudeline to select 10 songs for the album, which will be distributed in its stores and available for downloading through its Web site.

http://www.wwd.com/fashion-news/fashion-scoops/peter-doherty-to-design-for-the-kooples-3602588

The Kooples collaboration with Pete Doherty

Pete Doherty x The Kooples

By Jamie Millar

If you asked GQ.com to sum up the aesthetic of The Kooples in four words, we'd probably describe it as "Pete Doherty in Paris". So it was only a matter of time before the sometime Libertine, Babyshambles frontman and style icon Koopled with the Gallic tailoring brand's suitably chic founders, siblings Laurent, Raphaël and Alexandre Elicha (pictured).

Unsurprisingly, the limited-edition collection draws on Doherty's own elegantly dishevelled Dickensian styling as well as the wardrobe of his 19th-century dandy character Octavian from his new film Confession Of A Child Of The Century (also starring Charlotte Gainsbourg,Joséphine de La Baume and Lily Cole).

What's surprising about the collaboration is that, according to Doherty, it comprises elements of football casuals-inspired sportswear, a midnight blue suit with pink lining and a tie of the same hue - something Doherty has already confessed to borrowing from the Strokes' Julian Casablancas. No word yet on whether it also includes fingerless gloves...

Available from October 2011. thekooples.co.uk

            Published 09 May 2011

            Online editing by Andy Morris

            http://www.gq-magazine.co.uk/style/articles/2011-05/09/gq-style-news-the-kooples-pete-doherty-collaboration-collection

Coupled up in The Kooples

His-and-hers hipster style rocks up in Britain, thanks to the French brand The Kooples.

BY GARETH WYN DAVIES | 03 DECEMBER 2010

If I was 10 years younger and a good stone and a half lighter there's one place I'd be shopping quite a lot right now: The Kooples, a French brand that has just opened its first three stand-alone stores in Britain (with more on the way, I'm told).

It is a young label in more ways than one. A massive hit across the Channel with snake-hipped rock 'n' roll types, and their groovy girl/boyfriends/civil partners/whatever, it has been going all of two years. Not that you'd necessarily know it, going by its confident swagger and the sheer number of branches and concessions in Paris and other French cities these days.

This Kooples mini explosion has much to do with the fact that the founders - three brothers called Alexander, Laurent and Raphael - are the sons of the people behind the Comptoir des Cotonniers womenswear chain, which female friends of mine rave about, and so have retail in their blood. It also owes a lot to a very clever advertising campaign, which you might have spotted on the sides of taxis and buses if you happen to live in London, featuring real-life couples looking drop-dead cool in their Kooples gear.

But the overriding reason, I think, for its success is what concerns us customers most - those clothes: skinny trousers and jeans, sharp blazers with narrow revers, pointy boots, and lots of dandyish little details. I am loving it all and, as I say, just wishing I was 28 (years and waist size).

As for prices: think high-end high street. Scroll through the images above and you'll get a much better idea of the whole aesthetic.

You can find The Kooples in King's Road, Carnaby Street, St Christopher's Place and Selfridges in London. thekooples.co.uk

http://fashion.telegraph.co.uk/columns/gareth-wyn/TMG8179481/Coupled-up-in-The-Kooples.html

Pete Doherty to launch new line for The Kooples

French Invasion

LAUREN MILLIGAN 27 January 2011

1 Comment

CHIC French label The Kooples hasn't approached a British launch cautiously -opening eight points of sale almost simultaneously over the past few months - and the brand's founders insist the gamble has paid off.

"First weeks of sales in the UK are way over our expectations," the brand's founders - three brothers named Alexander, Laurent, and Raphael Elicha - told us. "We have already opened stores inCarnaby Street, the King's Road and in St Christopher's Place and men's and womenswear concessions in Selfridges in London, Birmingham and Manchester. We'll soon open a fourth store in London. The Kooples is one the best brands in terms of turnover in Selfridges' contemporary department."

The French label's link to London is strong; all its suits are made in Savile Row - hence the London move. But what if the brand's famous advertising images - feauring real-life couples - were given a British twist?

"Mick Jagger and Marianne Faithfull," Raphael Elicha cited, when asked the ultimate British Kooples couple. "Today it would be more like Pete Doherty and Kate Moss! Maybe they could get back together?"

http://www.vogue.co.uk/news/daily/110127-the-kooples-interview-with-elicha-b.aspx

The Kooples Blog

http://www.thekooples.com/blog/

The blog follows the life and wonders of Pauline and Laurent, two love bird from the heart of Paris.
Through video photographic coverage of their life we have an insight of a very ecclectic and arty parisian scene discretly featuring the clothing range of The Kooples as they go along...

The Kooples doesn't only sell fashion, it also draws the importance on love and clothes as a movement and a lifestyle.

Inpsired

After having had my tutorial and having had the week end to think, i have come up with some amazing ideas.
I will however wait until later on to write it all down on the blog as i am currently completing an internship at Village Press. I have been called in to help with press days happening in 2 weeks. So much work needs to be done but i will have all my evenings to post and work on my project which motivates me even more!
Can't wait to start my project outlines and start my internship i will for sure be a thrilling week!

Bye for now!

NB: I have had a great time working for Village Press. They have kept me working for a further month and a half. I have however requested to turn down a following in order to focus and complete my coursework appropriately. I however hope i will get to work with them in the near future perhaps when i graduate as i have had an amazing time there and really am attached the company's work ethic and values... (23/05/11)

The Kooples open in London

Friday, 26 November 2010

French based fashion brand The Kooples opened its first of three stores in London’s Kings Road this week. Spread over ground and basement floors, the new 2,150 sq ft boutique is expected to bring an alluring rebellious streak to the Kings Road with the brand’s reworked tailored menswear for both men and women – undoing the traditional perception of separate men’s and women’s clothing by creating a concept that fuses both collections together.

Founded in Paris by three French brothers - Alexandre, Lauren and Raphael Elicha (sons of Comptoir des Cotonniers) - in July 2008, The Kooples is renowned for using authentic couples in its ad campaigns to deliver its very unique message; women with men, men with men and women with women – real couples of all ages and styles fully clad in tailored sleeves and slim fit trousers.

The Kooples, which is French slang for ‘The Couples’, has a real synergy with London, particularly with its love of Saville Row. Patrick Grant of Norton & Sons is consultant on the tailoring which is cut skinny and fitted with interesting detailing including subtle skulls and emblems on collars cuffs and necklines. However, the collection is vast including leather jumpsuits and biker jackets, lace tops, scallop edged silk shorts and skeleton printed jersey t-shirts for women and flat front trousers, leather motorcycle jackets, shirting and knitwear for men as well as accessories.

The brand also produces jewellery in partnership with famous rockers’ jewellery store on Carnaby Street, The Great Frog.

The opening of three stores in London will add to the The Kooples impressive portfolio of stores – it already has 110 stores in France. The second store is expected to follow at the end of this month in Carnaby Street with a third in St Christopher’s Place in early December. Selfridges will open a further two concessions in December.

Duncan Gilliard of Cushman & Wakefield (who advised the brand), comments: “Given the strong demand for prime retail property in central London, we are delighted to have assisted The Kooples on these three shops. We are continuing to work with the retailer as it looks to expand in both central and London village locations.”

http://www.fashionunited.co.uk/fashion-news/fashion/the-kooples-open-in-london-2010112610217

EVENTS

The Kooples also keeps us up to date via their website on cool upcoming arts, musical and cultural events happening around Europe.

Here's an example of the most recent update which lays out events taking place from March to July:

By Rob Alvès

"EXHIBITIONS

GABRIEL OROZCO

The work of Gabriel Orozco, a Mexican visual artist and photographer, exposes the routine and habits of mortals and calls them into question: A checkered skull, A DS Citroën transformed into a tropical fish...               

Tate Modern (London) Until the 25th of April

ALREADY-MADE?

Group show that consolidates historical pieces, new or unedited by (Koons, Pierre and Gilles...) or (Basquiat, Warhol, Ben...) on the topic of the metamorphosis of a manufactured work of art.

Gallery Jérome de Noirmont (Paris) February 4th to the 24th of March

FRANCOIS MORELLET

The REINSTALATIONS show accentuates an original and pioneering aspect of this artists' work: his installations made from neon tubes, light with projections, adhesive strips applied to the wall, metal plates, etc.      Pompidou Museum (Paris) from the 2nd of March to the 4th of July.

LAURIE ANDERSON, TRISHA BROWN & GORDON MATTA-CLARK

These three friends are the pioneers of the downtown scene of the 70's in New York and are showing sculptures, drawings, photography, and various multi-media documents used at the time.

Barbican Art Gallery (London) From the 3rd of April to the 22nd

CINEMA

TRUE GRIT

A young but determined fourteen-year-old girl hires an alcoholic Marshall to help her track down and take revenge on her fathers' murderer... This latest adaptation of Charles Portis' novel is a western, this time it's revisited by the Cohen brothers.

Starring Jeff bridges and Matt Damon, the powder keg blows on the 23rd of February (Paris)

WASTE LAND

Winner of several international film prizes (Berlin, Sundance), this documentary traces the footsteps of Brazilian born Brooklyn based Vik Muniz back to Brazil and to the largest dumping grounds in the world. Here he convinces the "catadores" that salvage the trash to construct works of art with his guidance. Poignant. 

23rd of March 2011

RESTLESS

Gus Van Sant's new film is announced as jaw dropping. The savory Mia Wasikowska (Tim Burton's Alice) will play the role of a sick adolescent; reaching her terminal phase she falls for a young man fascinated by funerals.

30th of March (Paris)

THE TREE OF LIFE

All-star cast for this new drama by Terrence Malick (Badlands, The Thin Red Line) starring Brad Pitt and Sean Penn, two brothers that are facing destiny grow out of innocence and try to make sense out of life.

May 2011

MUSIC

PJ HARVEY

With her latest album Let England Shake, reviewed as passionate and fantastical, PJ Harvey will be performing two concerts in Paris's infamous concert hall.

Concerts are on the 24th and 25th at the Olympia (Paris).

PETER HOOK

In order to properly celebrate the thirty-year anniversary of Unknown Pleasures; Joy Division's revolutionary album; the eccentric bassist Peter Hook and some of his friends will play the album in its entirety. One night only, and it's in France. 10th of March at Trabendo (Paris)

BLACK KEYES

These dark wizards of rock are gearing up for a quick French tour, this band from Ohio is releasing their sixth album and is once more drawing in crowds. Teetering between rock soul and blues, the rough edges of the Black Keys are not to be missed.

15th of March at Olympia (Paris), 16th at Olympic (Nantes) and the 25th at Aéronef (Lille).

LES FEMMES S'EN MELENT

On the road from Paris to Province you can check out the fourteenth edition of "Les Femmes s'en Mêlent" a festival of independent women with music that covers everything from country and electro to punk and folk.

From the 19th of March to the 3rd of April in Paris and Province.

CAMDEN CRAWL

From Saturday April 30th to Sunday the first of March, the tenth edition of the Camden Crawl will rev its engine. With over two hundred concerts spread out in over fifty locations of this historical and legendary neighborhood.

From the 30th of April to the 1st of May, Camden (London).

PULP

After more than fifteen years of silence, the six original members of Pulp will reunite for only two concerts. They've promised to play songs from each stage of their career; from the early 80's to their last stop in 96'.

The 27th of May at the Primavera Festival (Barcelona), the 3rd of July at the Wireless Festival (Hyde Park).

JALOUSE ROCK FESTIVAL

This festival organized by the fashion magazine Jalouse puts a spotlight on youthful talents by sidelining them with established members of rock. Every year they're all given a chance to entertain the crowds on various stages of the Parisian scene.   

Paris from the 1st to the 3rd of June

RAY DAVIES / MELTDOWN

Following in the footsteps of his predecessors; David Bowie, Morrisey, Jarvis Cocker and Patti Smith, the Kinks' Ray Davies is taking charge of the artistic direction for the Meltdown festival (concerts, dj sets, conferences, cinema and visual art).

From the 10th to the 19th of June, Southbank Center (London).

KINGS OF LEON

After the colossal success of their previous opus (multi-platinum), the Kings of Leon will present Come Around Sundown, their fifth album, by touring across England playing large venue shows, at the very beginning of the summer.

22nd and 23rd of June at Hyde Park (London)

CALVI ON THE ROCKS

This festival is everything other summer festivals wish they could be. Calvi on the Rocks will be dousing amateurs of Rock and electronic music with a serious dose of progressive music, all of this will happen in an amazing setting and on a smaller scale than that of their competitors.

Calvi (Corsica) From the 1st to the 6th of July. "

The Kooples and The Great Frog

By Jon Savage

" I once the preserve of black-clad outsiders, nowit has been reconfigured - in the collaboration between the Kooples and theGreat Frog - as a sleek high fashion item.

n the 21st century, thelifestyle and appearance of the formerly marginal, outcast even, have becomechic

and desirable. Take theexample of the skull ring:

This Skull Head is abeautiful object. Hand-carved in wax at the Soho studios of the Great Frog, itis then cast in UK hallmarked sterling silver. It has an enigmatic lustre thatmomentarily diverts the mind from what it is: a skull-head, that memento moribeloved of pirates, rockers, and all those who choose to live outside the law.

The Great Frog have beenproducing the Skull Head since 1972, and over the last four decades, they hadmany celebrity clients. They include outsiders like Lemmy, Iggy Pop, AliceCooper and Pete Doherty. But their appeal is wider, extending to modern heroeslike the Arctic Monkeys, Pink and - the biggest pop star on the planet - LadyGaga.

The collaboration with thesharp style of the Kooples is not as surprising as it might seem. Severalgenerations of Parisians in particular have had a deep and well researchedfascination with the style and music of hardcore rock and have been among theGreat Frog's best customers.

For this project, theSkull was subtly redesigned by Reino Lehtonen Riley, the son of the Great Frogfounder Paterson Riley. There are subtle changes to the basic skull template:the eye sockets are slightly narrowed, and the teeth are neatly arranged. Theforehead is domed, and there is no excess decoration.

The result is a sleek,minimal artefact that fits the Kooples brief of classics with a twist. It canbe worn as a flourish to an otherwise conventional looking outfit: an index ofa wildness that chooses not to proclaim itself, but rather to be discovered bythose with eyes to see.

This new variant on theDeath's Head shows that it is possible to give familiar symbols new relevance.Over the last sixty years the skull ring has made a long move from outré rockerto high fashion: the process begun by rock- stars and cutting-edge designers isfinally complete. What remains is the power of the image.

What is it that we findso attractive about pirates and rock stars, those iconic wearers of the SkullHead? It's not that they are death-haunted, but that every time they look atthat symbol, they recog-nise the finite quality of life. So it serves as apermanent reminder to extract the maximum intensity from the moment, to be herenow. It's the only way to live. "