Lately, i have seen popping up in the street of London a multitude of black cabs featuring the The Koopls campaign. Here's one that dropped me home, the campaign has been immmensily beneficial to the brand as not only has it increase awareness for the company but it somehow also it becoming trademark as the ad seems the blend with the image of the black cab reaching to a market who is used to commuting and go around in London this way.
The campaign aslo features on buses in central london.
