Time has flown by so fast since I re-joined the FdA Fashion Marketing and Promotion at LCF course in October. Here we are, at the beginning of the 3rd Term already starting our Final Major Project. We have been given 11weeks to complete it, this will conclude the year as well as our Degree.
For this project we have been given 2 options; a Brand Marketing Plan for Aldo and a Business Plan for a brand of our choice.
Having chosen to work on the Brand Marketing Plan for Aldo, I have yet to decide what my new product design I would like to develop.
I guess i will start by analysing the market positioning, opportunities for expansion and customer profile before deciding which campaign I will be creating.
I have decided to give myself until the end of the week to get all the primary and secondary research out of the way.
Then from the 4th of April I must have started outlining my ideas for the campaign as well as mapping a weekly deadline of all the elements that need to be carried-out weekly in order to develop my campaign.
For the filming of my ad campaign, I have already asked my cousin who just graduated for the Met Film School to help me film it. In my opinion having a professional eye on directing the project could really help me but it would also be a great exercise for him too, as he has never filmed an advert before.
For this project we have been given 2 options; a Brand Marketing Plan for Aldo and a Business Plan for a brand of our choice.
Having chosen to work on the Brand Marketing Plan for Aldo, I have yet to decide what my new product design I would like to develop.
I guess i will start by analysing the market positioning, opportunities for expansion and customer profile before deciding which campaign I will be creating.
I have decided to give myself until the end of the week to get all the primary and secondary research out of the way.
Then from the 4th of April I must have started outlining my ideas for the campaign as well as mapping a weekly deadline of all the elements that need to be carried-out weekly in order to develop my campaign.
For the filming of my ad campaign, I have already asked my cousin who just graduated for the Met Film School to help me film it. In my opinion having a professional eye on directing the project could really help me but it would also be a great exercise for him too, as he has never filmed an advert before.
