I decided to launch a new line for The Kooples. Keeping in mind the values and spirit of the brand and incorporating it for children aged 10 to 16. “Love is Young” is my slogan. The campaign will feature 2 children around the age of 14 to 16, embodying the idea that Love (which is the focal point of the brand) is relevant to any age.
In the same light as the current campaign our ad will emphasis on the element of rock and roll edginess, with a cool soft-rock music at the back. Introducing the couple in the light of a mysterious background featuring them wearing the clothes and talking about how they met and the other half’s beloved qualities, ending with the logo, the 2 youngters name and length of their relationship.
