Tuesday 31 May 2011
Monday 30 May 2011
Original The Kooples ad campaign and inspiration for the children range
The Kooples - Karima & Daniel
The Kooples - Celyn & Bjoern
The Kooples - Julien & Hanalei
The Kooples - David & Sophie
Sunday 29 May 2011
Concept of new range and ad campaign ideas
I decided to launch a new line for The Kooples. Keeping in mind the values and spirit of the brand and incorporating it for children aged 10 to 16. “Love is Young” is my slogan. The campaign will feature 2 children around the age of 14 to 16, embodying the idea that Love (which is the focal point of the brand) is relevant to any age.
In the same light as the current campaign our ad will emphasis on the element of rock and roll edginess, with a cool soft-rock music at the back. Introducing the couple in the light of a mysterious background featuring them wearing the clothes and talking about how they met and the other half’s beloved qualities, ending with the logo, the 2 youngters name and length of their relationship.
Monday 23 May 2011
UK Intrusion
Lately, i have seen popping up in the street of London a multitude of black cabs featuring the The Koopls campaign. Here's one that dropped me home, the campaign has been immmensily beneficial to the brand as not only has it increase awareness for the company but it somehow also it becoming trademark as the ad seems the blend with the image of the black cab reaching to a market who is used to commuting and go around in London this way.
The campaign aslo features on buses in central london.
Monday 16 May 2011
Sunday 15 May 2011
French brand The Kooples to open 5th London store
London’s reputation as the destination of choice for international retailers has been re-affirmed today by the announcement that French fashion brand The Kooples will be opening another store in the city next month.
Representing the company’s fifth standalone outlet in the UK’s capital, the new shop at South Molton Street in Mayfair will start serving the public in around four weeks’ time.
It comes after research by real estate firm CB Richard Ellis, published yesterday, revealed that London has retained its position as the most popular retail city in the world but now shares the top spot with Dubai in the United Arab Emirates.
The study of the world’s top 323 retailers indicated that 56 per cent of companies have stores in London - the same number as Dubai.
In comparison, New York, Paris and Hong Kong are home to 44.3, 43.6 and 40.6 per cent of the top retailers respectively.
The Kooples already boasts stores in other exclusive London retail destinations, Kings Road, Carnaby Street and St Christopher’s Place, as well as having concessions in department store Selfridges.
An outlet at Westfield London is due to open shortly as the company increases its presence on British soil.
During the latest contract negotiations King Sturge advised the landlord of the South Molton Street premises, City of London Corporation, while Cushman & Wakefield represented The Kooples.
Louisa Dalgleish, assistant surveyor at King Sturge, said: “The Kooples has taken the London retail market by storm, opening three units at the tail end of last year.
“This has been in tandem with a distinctive marketing campaign on London buses and taxis featuring real-life couples modelling their clothes.”
http://www.retailgazette.co.uk/articles/44213-french-brand-the-kooples-to-open-5th-london-store
The Kooples collaboration with Pete Doherty
http://www.wwd.com/fashion-news/fashion-scoops/peter-doherty-to-design-for-the-kooples-3602588
Peter Doherty to Design For The Kooples
FOR PETE’S SAKE: After jewelry, Peter Doherty is branching out into clothes. The British rocker and former boyfriend of Kate Moss is collaborating with French contemporary brand The Kooples on a mini-collection for men and women due to go on sale in its stores from October. The line will include flannel blazers, Soviet-style coats with fur collars and T-shirts printed with the musician’s own paintings and sketches, all inspired by doomed Byronic heroes, the brand said.
Doherty in December unveiled a jewelry collection designed with London jeweler Hannah Martin and in 2007 worked on a line of T-shirts with British label Gio-Goi. It is not the only venture into music for The Kooples, which recently launched its own record label, The Kooples Records, and is searching for couples who record music together to feature on its debut compilation. The brand, famous for its advertisements featuring real couples in his-and-hers outfits, has enlisted the help of French punk legend Patrick Eudeline to select 10 songs for the album, which will be distributed in its stores and available for downloading through its Web site.
http://www.wwd.com/fashion-news/fashion-scoops/peter-doherty-to-design-for-the-kooples-3602588
Saturday 14 May 2011
Thursday 12 May 2011
Pete Doherty x The Kooples
By Jamie Millar
If you asked GQ.com to sum up the aesthetic of The Kooples in four words, we'd probably describe it as "Pete Doherty in Paris". So it was only a matter of time before the sometime Libertine, Babyshambles frontman and style icon Koopled with the Gallic tailoring brand's suitably chic founders, siblings Laurent, Raphaël and Alexandre Elicha (pictured).
Unsurprisingly, the limited-edition collection draws on Doherty's own elegantly dishevelled Dickensian styling as well as the wardrobe of his 19th-century dandy character Octavian from his new film Confession Of A Child Of The Century (also starring Charlotte Gainsbourg,Joséphine de La Baume and Lily Cole).
What's surprising about the collaboration is that, according to Doherty, it comprises elements of football casuals-inspired sportswear, a midnight blue suit with pink lining and a tie of the same hue - something Doherty has already confessed to borrowing from the Strokes' Julian Casablancas. No word yet on whether it also includes fingerless gloves...
Published 09 May 2011
Online editing by Andy Morris
http://www.gq-magazine.co.uk/style/articles/2011-05/09/gq-style-news-the-kooples-pete-doherty-collaboration-collection
Coupled up in The Kooples
His-and-hers hipster style rocks up in Britain, thanks to the French brand The Kooples.
If I was 10 years younger and a good stone and a half lighter there's one place I'd be shopping quite a lot right now: The Kooples, a French brand that has just opened its first three stand-alone stores in Britain (with more on the way, I'm told).
It is a young label in more ways than one. A massive hit across the Channel with snake-hipped rock 'n' roll types, and their groovy girl/boyfriends/civil partners/whatever, it has been going all of two years. Not that you'd necessarily know it, going by its confident swagger and the sheer number of branches and concessions in Paris and other French cities these days.
This Kooples mini explosion has much to do with the fact that the founders - three brothers called Alexander, Laurent and Raphael - are the sons of the people behind the Comptoir des Cotonniers womenswear chain, which female friends of mine rave about, and so have retail in their blood. It also owes a lot to a very clever advertising campaign, which you might have spotted on the sides of taxis and buses if you happen to live in London, featuring real-life couples looking drop-dead cool in their Kooples gear.
But the overriding reason, I think, for its success is what concerns us customers most - those clothes: skinny trousers and jeans, sharp blazers with narrow revers, pointy boots, and lots of dandyish little details. I am loving it all and, as I say, just wishing I was 28 (years and waist size).
As for prices: think high-end high street. Scroll through the images above and you'll get a much better idea of the whole aesthetic.
You can find The Kooples in King's Road, Carnaby Street, St Christopher's Place and Selfridges in London. thekooples.co.uk
Tuesday 10 May 2011
Pete Doherty to launch new line for The Kooples
French Invasion
LAUREN MILLIGAN 27 January 2011
CHIC French label The Kooples hasn't approached a British launch cautiously -opening eight points of sale almost simultaneously over the past few months - and the brand's founders insist the gamble has paid off.
"First weeks of sales in the UK are way over our expectations," the brand's founders - three brothers named Alexander, Laurent, and Raphael Elicha - told us. "We have already opened stores inCarnaby Street, the King's Road and in St Christopher's Place and men's and womenswear concessions in Selfridges in London, Birmingham and Manchester. We'll soon open a fourth store in London. The Kooples is one the best brands in terms of turnover in Selfridges' contemporary department."
The French label's link to London is strong; all its suits are made in Savile Row - hence the London move. But what if the brand's famous advertising images - feauring real-life couples - were given a British twist?
"Mick Jagger and Marianne Faithfull," Raphael Elicha cited, when asked the ultimate British Kooples couple. "Today it would be more like Pete Doherty and Kate Moss! Maybe they could get back together?"
http://www.vogue.co.uk/news/daily/110127-the-kooples-interview-with-elicha-b.aspx
Sunday 8 May 2011
The Kooples Blog
http://www.thekooples.com/blog/
The blog follows the life and wonders of Pauline and Laurent, two love bird from the heart of Paris.
Through video photographic coverage of their life we have an insight of a very ecclectic and arty parisian scene discretly featuring the clothing range of The Kooples as they go along...
The Kooples doesn't only sell fashion, it also draws the importance on love and clothes as a movement and a lifestyle.
The blog follows the life and wonders of Pauline and Laurent, two love bird from the heart of Paris.
Through video photographic coverage of their life we have an insight of a very ecclectic and arty parisian scene discretly featuring the clothing range of The Kooples as they go along...
The Kooples doesn't only sell fashion, it also draws the importance on love and clothes as a movement and a lifestyle.
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