Inspirational material

The Kooples is a brand I find really inspiring, not only because it has a real Rock and Roll edgy feel to it but also because I love the concept of their brand as well as their ad campaigns.

The Kooples alludes to the way the french say 'the couples' in english with the accent and as a result have put couples at the center of their ad campaigns. Men and women who are in a couple can apply to be a part of the The Kooples campaign and feature as brand representatives.
Here are a few examples:

The Kooples Lookbook Spring 2010

Lars and Anna in a couple for 3years

Sascha and Romain in a couple for 3months

David and Sophie in a couple for 3 years

Alexandra and Demi in a couple for 2days! 

Robert and Gemma in a couple for 6 months 

Jean-Francois and Tanya in a couple for 2 and a half years

THE KOOPLES IS A CELEBRATION OF LOVE, ROCK & ROLL ATTITUDE, SOPHISTICATION AND CREATIVITY AS WELL AS TOLERANCE FOR AGE, GENDER AND SEXUALITY...